The advantages of a Podcast for your brand
Starting a podcast can seem challenging, especially if you don’t have experience creating long-format content. Still, it’s one of the most effective ways to strengthen your relationship with your audience, or even better, find one. According to Roy Morgan, an Australian market research and public option statistics company, in 2023 close to four million Australians downloaded podcasts. That’s 13.1% more than in 2022. This means podcasts besides being extremely popular, will continue to increase penetration across the population.
Some benefits are:
A convenient and flexible way for people to consume audio content on topics that interest them, whether commuting, working, or at home.
A new way to expand your communications offering. There are endless streaming platforms where you can upload your content and be streamed from anywhere at any time.
Establish a close relationship with your community by embracing their participation. This, at the same time, builds authority and credibility.
Valuable insights on your community needs, preferences and pain points in real-time. This is a great opportunity to understand your audience better and tailor your services accordingly.
If you are considering including a Podcast as part of your Social Media strategy …
It’s fundamental to have a concept. What do you want to talk about on your show? The more specific you are, the more likely you are to get listeners. Are there enough topics to discuss? How many episodes can you produce? Some say the more specialised your content gets, the more likely you are to build a strong community.
Another question to ask yourself is what’s the purpose of your Podcast? It’s not the same as looking for leads rather than building credibility. Once you sort that out, you can move on to the best strategy to reach those goals.
Choosing your equipment
How many people will co-host the podcast and in what format will your product be delivered? Are you contemplating doing interviews, running a scripted fiction show, or co-hosting your show? These questions will help you decide what setup will work best for you. However, there’s some basic equipment to start podcasting:
- A microphone: We like the legendary Shure SM7B microphone was launched back in 2001 It was designed for musicians to handle rugged on-stage environments while also delivering clear vocal tones. All these years later, it’s still going strong in the market and is one of the best matches for podcasters.
- Headphones: Sony MDR-7506 headphones are a great inclusion as they’re made for professional studio monitoring. They provide accurate sound reproduction and the closed-back design helps to isolate external noise and prevent sound leakage.
- Audio Controller: The RodeCaster series is an exceptional integrated audio production studio console for all-size teams. We’ve paired the Pro II and Duo models depending on how many people use the console. For example: if you have a large team, the Rode Caster Pro II will give you more flexibility and control over your audio production.
If you want to expand your setup and include video in your Podcast, you will need to include
- A Switcher: The ATEM Mini Pro ISO can be a great tool for podcasting thanks to features that include multiple camera inputs that allow you to switch angles easily and get smooth transitions; and built-in streaming capabilities to live stream directly to popular streaming platforms without the need for additional equipment or software.
- A camera: When searching for the right camera to include in our vodcasting bundles, we were looking for a portable device that offers unmatched performance. Apart from great image quality, the Sony ZV-E10 features Sony autofocus staples for those looking to turn the camera on themselves while keeping a steady shot.
To summarise, podcasts are a great example of how long format is still effective nowadays. The result is a stronger relationship with your audience plus creative freedom over your content and storytelling. If you are ready to start your podcasting journey, don’t hesitate to contact us at info@cets.com.au. We have over three decades of experience in the media and technology industry.
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